Note — Feb 17, 2019

German Regulators Just Outlawed Facebook’s Whole Ad Business

Remains to be seen how much of this survives appeals but fantastic comprehension and clear sightedness of the issues in this ruling.

“The only choice the user has is either to accept the comprehensive combination of data or to refrain from using the social network. In such a difficult situation the user’s choice cannot be referred to as voluntary consent.” […]

“They are no longer able to control how their personal data are used. They cannot perceive which data from which sources are combined for which purposes with data from Facebook accounts and used e.g. for creating user profiles,” the FAQ on the ruling reads. That combining of data gives it a “significance the user cannot foresee.”