Note — Sep 23, 2018

Lasts Longer

I’m not much of an Apple watcher these days but this is an interesting take by Horace Dediu on the company’s message and vision around sourcing materials and making their products last longer. (Lisa Jackson is my new favorite Apple person.)

To emphasize the second point she said Apple now strives to design and build durable products that last as long as possible. That means long-lasting hardware coupled with long-lasting software. She pointed out that iOS 12 runs even on iPhone 5S, now five years old. Because iPhones last longer, you can keep using them or pass them on to someone who will continue to use them after you upgrade.

The important call to make is that Apple is making a bet that sustainability is a growth business.