Note — Mar 10, 2019

Magic Leap CEO: We’re Dead Serious About the ‘Magicverse’

Seen in → No.70

Source → venturebeat.com/2019/02/23/magic-leap-ceo-were-...

Lots of hand waving and vapour, lots of buzzwords, some ethics statements with a “lipstick on a pig” vibe, and the naming of an “open” Xverse after his own company. Not a fan so far, but worth keeping an eye on, if only for comprehensiveness alongside the Epic/Fornite Metaverse and Kelly’s techno optimist Mirrorworld linked in the last few issues. This all feels a bit like a rebooting, regrouping and rebranding of AR/MR/VR, like when big data turned into AI.

And Abovitz said it is important to lay an ethical foundation for this future now. It will include Presence, Persistence, Scale, Awareness, Interactivity, Respect, and Sentience. […]

Magicverse scales from room level, to building, city, country and world scale. Data, information and experiences within these environments are unlocked from screens and servers to persist at scale in contextually relevant physical environments. It supports individuals and enterprises across an exhaustive set of applications and use cases that naturally deserve to exist spatially in harmony with our physical environments. […]

The Magicverse is Magic Leap’s specific and ethically bounded version of a wider set of digital world ideas, that the company calls Xverses, which can be parallel efforts built by others.

Related: Very good 🧵 by Antti Oulasvirta, with “Nine reasons why I don’t believe in current VR/AR technology.”