The more I’ve been writing and speaking about newsletters, the more I end up giving some little pieces of advice left and right. Here’s one I mentioned tangentially a couple of times here and discovered when I switched to Mailchimp: there’s an annoying 102k limit in Gmail which messes up open stats. Paul Jarvis has some good template tips here. And Kai Brach, of Offscreen fame, gives us A look behind Dense Discovery: creating a fully customised weekly newsletter which is quite useful. By the way, I think I must have opened 85-90% of the links in his 11th issue, so Dense Discovery is highly recommended.
Note — Nov 25, 2018