Note — Jun 16, 2019

They See It. They Like It. They Want It. They Rent It.

Seen in → No.84

Source → nytimes.com/2019/06/08/style/rent-subscript...

This doesn’t feel like progress at all. Any readers with thoughts? Debunking or confirming articles? To me it reads like just one more corruption of a good idea. Renting things you rarely use instead of owning them makes sense—tools, cars, etc. Changing clothing and furniture constantly through monthly subscription plans, is not that. I’d be curious to see how often the rented clothes are worn and how many renters a table goes through. My hunch is not very many. This is just another configuration of consumerism.

“People, in terms of looking for a more fulfilled life and ways to connect in the real world, they want to have these experiences without the consumption hangover.” 🤢