Note — Sep 29, 2019

Vox Media and New York Magazine Isn’t a Marriage, but It’s a Deal that Makes Sense

Seen in → No.96

Source → niemanlab.org/2019/09/vox-media-and-new-yor...

Interesting for the thoughts on the fit between the two, and the second quote below on the different kind of scale appropriate for this new(ish) subscription moment.

The fact that the merger will apparently not be accompanied by editorial layoffs (“Nothing changes editorially for any of our brands”) is both rare and evidence of that complementarity. […]

When the digital publishing business was mostly about advertising, the purpose of moar scale was primarily about cutting backend costs and being able to do deals with a higher grade of advertiser. But as it shifts more toward subscription, moar scale is also about assembling a big-enough and diverse-enough bundle of content to appeal to a bigger audience.