This is pretty chilling. A NYT team used publicly streaming cameras, a service by Amazon (Rekognition), and headshot images collected from the websites of companies near their experiment. Result? Easily identifying people walking by for less than $100 USD and a couple of days work. Click through the see the images matched to identify the man in the story, completely different angle and yet they matched at 89%.
Over decades, businesses and individuals have installed millions of cameras like the ones we used, inadvertently setting up the infrastructure for mass surveillance. […]
But our experiment shows that a person equipped with just a few cameras and facial recognition technology can learn people’s daily habits: when they arrive at the office each day, who they get coffee with, whether they left work early.